So which does ow.ly use? I tried Rex Swain’s “ Rex Swain’s HTTP Viewer” tool, linked to from Danny’s post, on the following link: Ok, so there’s the SEO background and issues at hand. Also keep in mind that while 301s might be issued today, a shortening service could shift to 302 directs at any time (and if they do, I hope scorn gets poured upon them). In short, if you’re hoping that links you tweet will generate link credit for your web site, you want a service that issues a 301 redirect. That means link credit does not get passed on to the long URL. If that’s issued, search engines assume that the short URL is the “real” URL and just temporarily being pointed elsewhere. In contrast, a 302 redirect is a “temporary” one. Since it’s a permanent redirect, search engines finding links to the short URLs will credit all those links to the long URL (see the SEO: Redirects & Moving Sites section of the Search Engine Land members library for more about redirection). ![]() That number stands for the code a web server issues to a browser (or search engine) when a URL is requested.Ī 301 redirect says that the URL requested (the short URL) has “permanently” moved to the long address. ”A top issue to me, and many others, is that a URL shortening service does a “301 redirect” to the full URL. What’s the nut of the SEO issue? The kind of redirect used. The authority on the subject is absolutely Danny Sullivan, who posted Which URL shortening service should you use? last month. Fortunately, since this is the Web, I can point you in the right direction: ![]() My post comes late to the SEO debate and, to be frank, there are others who are much better equipped to argue the point. So there’s that, in the interests of disclosure. I’m on the “yes” side of this argument, both because I would be horrifically hypocritical (I’ve shared thousands of shortened links on Twitter) and because microblogging virtually requires the use of shorteners to work as a means to share and spread data, links, pictures and other forms of media. I just read through a comment thread on “ The Day I Decided to be Evil ” at on whether we should use URL shorteners at all. What’s the issue? Framing and search engine optimization (SEO). ![]() I see ow.ly links all over Twitter and I’m not going to take it anymore.
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